WILD KIN Women's Health Supplements
Women's health has emerged as one of the fastest-growing segments in consumer goods, driven by strong demand for functional products targeting hormonal balance, sustained energy, gut health, and overall well-being.
Consumers—particularly women—are scrutinizing labels more closely and favouring convenient, daily-use solutions, especially in beverage formats. This reflects a significant market shift: women are moving beyond generic wellness options to seek products tailored to their unique physiological needs, with strong preference for brands offering clear, science-backed benefits.
Founded by Abi Totty, a women’s health practitioner and member of 1752’s Advisory Board, Wild Kin focuses on rapidly growing segments in women’s wellness, delivering formulations that are
- nutritionally dense
- shelf-stable
- functionally targeted
- rooted in both tradition and advanced processing
This creates a system of nourishment designed not only for daily life, but for long-term resilience and vitality.